Ever heard of a “profile funnel”?
Not only do they work, but they’re EXTREMELY effective for many different purposes such as:
- Generating new clients
- Building quality relationships
- Creating hyper-targeted audiences
And guess what?
Everyone we’re building these relationships with are our IDEAL prospects, or “dream” clients as you may have heard before.
The concept is super simple.
Driving ideal prospects into a funnel from free, organic traffic that actually CONVERT.
I’ll dive into a little bit of the psychology on how these profile funnels work later in this article, but for now, let’s overview some of the common places you can implement these killer “profile funnels”.
Depending on the product or service that you offer will determine where you’ll be implementing these profile funnels.
Let’s start by where your ideal prospects actually hang out in the first place.
From my experience, I’ll say that it’s usually LinkedIn & Facebook.
These are the #1 places that you want to be seen by your ideal prospects.
1) LinkedIn is the largest dynamically updated B2B (business-to-business) platform
2) Facebook is known for building personal and long-term quality relationships while having high engagement in the algorithm
Now, we can implement both… IF your offer is consistent and you have a predefined niche that you’re passionate about.
I say this because the goal of having a profile funnel is to also provide a ton of value to these ideal prospects and your messaging also needs to stay consistent.
It’s not necessary, but when you surround yourself around a group of people in your niche, a lot of the messaging starts to resonate with them.
Don’t ask me why, it was a natural habit that came to me when I began to build out multiple profile funnels at a time.
Now once you have a niche that you’re passionate about and a solution to the problems that they have, you’re ready to roll and create your first profile funnel.
Let’s start with the most important in our use case (and the majority of our clients)... and that’s LinkedIn.
LinkedIn Profile Funnel Overview
Now, before we even get started here, like I said before, you MUST have a niche selected or this LinkedIn profile funnel strategy will NOT be effective for you.
To get started, LinkedIn offers a range of placements in your profile where you can provide value to your ideal prospects.
At the top of your profile, you’ll find you can edit 3 parts of it, and these are most important:
- Profile picture
- Banner image
In the screenshot above, you’ll notice that we make it very clear on the end result, and NOT the actual services that we offer.
Most taglines such as “CEO at X company” just DON’T WORK.
And I’ll tell you why…
People want to buy the solutions that are made FOR THEM.
So when we craft our tagline and banner, we want to make sure it is laser-focused on the niche and their problems that need to be solved.
In this case, our agency helps other agency owners book more appointments that ultimately turn into deals being closed for their agencies.
You’d be surprised, because most will overthink this very important step.
And the ones that don’t, try to use templates they find around the internet.
The reason common templates don’t typically work is because the prospect’s don’t believe their shit in the first place.
Here’s the only template you’ll ever need when positioning a tagline and banner:
I help X accomplish Y through doing Z
That’s it. That’s all you need.
X = your ideal prospect/niche
Y = the end result of where they want to be
Z = how you'll get them there with your solution
Feel free to re-position it in different variations, but the goal is to identify inside of this niche and catch their attention as soon as possible through the way they speak.
I’d advise to follow the AIDA copywriting guidelines when crafting your tagline and banner:
- (A) ttention
- (I) nterest
- (D) esire
- (A) ction
In the example above, you can notice that we followed this exact system as well:
Attention: We captured their attention with our banner (color schemes, social proof)
Interest: We help agency owners book more appointments, so that captures their interest, because it's something they have problems with
Desire: They need more clients, so they’ve came across someone who helps them solve the problem
Action: They reach out to us through our profile funnel and ask for our help as the industry leader in the space
Now that you have a grip on using this AIDA technique in your profile funnel, we can move further down into other aspects of the LinkedIn profile.
Let’s dive in the second if not most important aside from your tagline and banner.
And that’s your About section.
This tells a story, just like any other marketing asset should.
Think about this section like the CORE of a sales page or sales funnel.
You can use the AIDA technique here as well by the way…
In the screenshot below, you’ll see EXACTLY how we crafted our about section using this AIDA technique.
Feel free to use the template, but make sure to make it your own or else it won’t work for you.
Next up, LinkedIn gives us a TON of placements to provide relevant lead magnets that our ideal prospects can take action on.
You can add links, posts, articles, and any relevant media that you can think of.
But keep it simple, and most valuable to your prospects such as:
- Informational articles
- Video content
- Sales pages
- Calendar booking links
- PDF documents
Remember: as your prospects move down into your profile funnel, they’ll be going through the AIDA technique we spoke on above.
So by the time they make it down to the featured section, they’re either ready to take action or they’re not… it’s that simple.
Now as you move down deeper into the profile, you’ll notice your typical placements such as the Experience and Skills section.
Now I won’t be providing much information here on this because it’s pretty self explanatory.
Simply add your company in the experience section and outline how you solve your niche’s problems just like above in the about section.
Also add any relevant skills related to what you offer, but try not to make it too salesy and give away what should be discussed in a sales call.
For example: if you’re a digital marketing agency that specializes in SEO, don’t put that there.
I mean you can… but we’ve noticed it’s better to generalize it so you can build rapport and lead them into the services over a “strategy session”.
So now that we’ve made it all the way through the LinkedIn profile, you should now have a grip on what you’re looking to accomplish and how this system could work for your business.
Now how do I get traffic to my LinkedIn profile you might ask? 🤔
I speak more on LinkedIn outreach and automation here in our Hacking B2B Sales Step-By-Step Blueprint that you can grab over on Gumroad for only $25.
We also provide done-for-you omni-channel profile funnels and outreach automation for our clients as well.
If you’re interested in something like this, don’t hesitate to book a free strategy session with our team here.
If you’re interested in something like this, don’t hesitate to book a free strategy session with our team here.
Next, I’ll go into Facebook profile funnels and how they work.
Facebook Profile Funnel Overview
Now that you’re familiar with the way LinkedIn profile funnels work, I’ll take a deep dive into building out a Facebook profile funnel.
I know what you’re thinking… don’t people use Facebook for personal reasons, will this seem invasive?
No, not at all...
Remember: our goal is to build personal, quality relationships and rapport with these prospects.
If you feel like you need to offer a solution to them, you’ll do whatever it takes to capture their attention.
And Facebook is known for extremely high engagement between personal relationships.
So guess what?
The same prospects coming into your LinkedIn profile funnel, can then be transitioned into adding them as friends at scale on Facebook.
Now the approach we’ll take on Facebook is very similar, but there are different placements and techniques involved, so I’ll go over those below.
To start off, we have a placement just like above in our LinkedIn profile funnel.
And that’s the banner image.
A very important step because this is the largest call-to-action and definitely the most prominent that your prospects see when landing on your profile.
Below, you’ll find an example of mine.
My goal is to get my ideal prospects into our private Facebook group.
And it’s working EXTREMELY well.
See how I've included prominent call-to-actions right away?
Do the same for yourself, and you'll set yourself as an authority almost INSTANTLY.
Next, I’ll dive into other placements Facebook gives you to promote your material organically.
Below, you’ll find the Intro section, which gives us the ability to set a tagline similar to what LinkedIn had to offer, along with link placements and a featured image.
This is perfect for promoting evergreen content such as an e-book, Facebook group, email list, etc.
As your new ideal prospects add you as a friend, these are the first things they’ll see when they land into your profile.
As you see in the screenshot above, I’ve placed enough information that captures our prospect’s attention to drive them deeper into our funnel.
Not only will they see the posts that we create on Facebook, they’ll also get some serious VALUE that will get them to take action IMMEDIATELY if it resonates with them.
And yes… you can do this in ANY niche, as long as they’re on Facebook.
Now in each of the featured images you create, Facebook allows you to add descriptions to them with links.
I’ve supplied links in the description that transition into a Facebook Messenger sequence when clicked through Manychat.
It’s very effective, and keeps our prospects in our funnel for a lifetime, along with collecting their information such as an email address and phone number for retargeting them through other channels.
Think of your banner and description as a billboard for your Facebook profile.
See an example below where we give our prospects what they clicked on the image for in the first place.
Not only can you use this for the banner, but you can use this for your featured image as well.
So what does this mean for you?
Two placements for evergreen promotional material.
In this case, I’ve promoted our FREE Facebook group in the banner image while I promoted our paid e-book below in the featured image.
But once they've clicked, both provide the links for everything that they need or looking for.
This strategy has been crazy effective for us because we’re doing it at scale with the new connections that we make on LinkedIn.
Aside from this, we can also take members from other hyper-targeted Facebook groups and add them as a friend at scale, and then get them into our own group.
Now once they do indeed join our group, the group has a banner image that you can promote content as well.
Check out the screenshot below.
We’ve provided yet ANOTHER lead magnet where our ideal prospects can learn more about how we help solve their problem.
And in this banner, we can add descriptions as well.
Oh, and by the way… If you’d like access to this group, we’re growing and inviting a ton of growth marketers, agency owners, SaaS founders, and heavy-hitting sales executives that are sharing what they know.
But Cody, how do I add these ideal prospects as a friend as scale like you spoke about?
This is something we’ve been helping our clients out with in their evergreen, automated outreach systems that we build out for them.
So if you’d like to have a chat about it, don’t hesitate to book a free strategy session with our team here and we’d be glad to discuss a solution for you.
- Identify your niche before creating a profile funnel
- Use the AIDA technique in your profile funnel’s copy
- Deliver valuable and evergreen information that your prospects can take immediate action on
- Automate your connections and invites at scale